Helps brighten skin

Vitamin C is a powerful, multi-functional antioxidant and skin brightening ingredient. It helps to tackle the appearance of hyperpigmentation, dullness and fine lines.

Formulated with 30% pure L-ascorbic Acid, this serum helps your skin appear brighter and targets signs of ageing. It also helps to protect against free radicals and pollution. Best used in the AM, the rich, creamy texture gives an instant smoothing effect, making it a great base for makeup.

When to apply

  • AM

Suitable for

  • Oily skin
  • Normal skin
  • Combination skin


  • Dull skin
  • Hyperpigmentation
  • Scarring
  • Fine lines & wrinkles


  • We recommend using in the AM to make the most of its antioxidant properties.
  • Apply a pea-sized amount to face and neck after cleansing and Hyaluronic Acid if using.
  • Follow with moisturizer and sunscreen if applied in the AM
  • INKEY Tips;
    • For a thinner consistency, we recommend mixing with Hyaluronic Acid.
    • If you are on the more sensitive side we would recommend trying our 15% Vitamin C instead as that is a gentler formula

Where does this sit in my routine?


  • 30% pure stable l-ascorbic acid (vitamin c)

Dimethicone, Ascorbic Acid, Polysilicone-11, Peg-10 Dimethicone.

Browse INKEY Ingredients > 


There may be a slight tingling on application, if so we suggest mix with 1-2 drops of Hyaluronic Acid serum. If irritation persists discontinue use. 

Not recommended for people with sensitive skin. 

Avoid using Vitamin C at the same time as Retinol and Alpha Hydroxy Acid products (Glycolic Acid, Lactic Acid, AHA). Use Vitamin C in the morning and Retinol OR AHA in the evening.

We advise that prior to exposure to sun you use a broad spectrum SPF, immediately and up to 7 days after. 

We always recommend patch testing on the inside of the forearm 24 hours before using. 

Introduce new products slowly so that you can easily identify any sources of irritation. 

Store in a cool dry place out of sunlight. 

Avoid direct contact with eyes

External use only. 

Keep out of reach of children. 

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